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Promotion of the study programme English in Electrical Engineering and Informatics by means of leaflets: language of advertising in practice
Zahradník, Petr ; Haupt, Jaromír (referee) ; Mihai, Hana (advisor)
Hlavním cílem této semestrální práce je představit typické prvky reklamního diskurzu, poskytnout informace nutné ke klasifikaci různých druhů reklamního sdělení a také krátce představit studijní obor Angličtina v elektrotechnice a informatice. V první části této práce jsou uvedeny základní jazykové principy v rámci reklamního diskurzu. Důraz je kladen zejména na větnou skladbu, tvarosloví a slovní zásobu. Další část práce pojednává o reklamě jako takové. Tato část se zaobírá klasifikací reklamy na základě různých faktorů, ale také tím, jaký má reklama dopad na sociální a ekonomické struktury současného světa. Poslední dvě kapitoly popisují studijní obor Angličtina v elektrotechnice a informatice.
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Media portrayal of Milos Zeman
Kovářová, Pavla ; Brunclík, Miloš (advisor) ; Shavit, Anna (referee)
This thesis deals with the development of the media image of Miloš Zeman in the two terms in which he held the most significant political functions, namely the prime minister and the president. The aim is to find out whether the media image of Miloš Zeman at a time when he served as prime minister differs from the current media image that he now has as president. The theoretical part is defined by the role of the media in society and politics. Furthermore, the approaches of objectivity in media are described and finally the basic theories that are applied in the construction of the media image are presented. The methodological part of the research covers the method of quantitative content analysis and how this research was conducted. The necessary data was obtained through the Anopress database, selecting relevant articles of the two national newspapers (Mladá fronta Dnes, Právo) and the two most-watched national television networks (Nova, Česká televize). The conclusion of this thesis is analytical and presents the results.
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Development of representation of criminality in the Czech press
Svobodová, Veronika ; Trampota, Tomáš (advisor) ; Škodová, Markéta (referee)
This diploma thesis "Development of representation of crime in the Czech print media" deals with the way of the representation of crime in the Czech press and its development from 1995 to 2010. It found out how much space is devoted to crime, compare the representation of domestic and foreign events, find out if they are among surveyed journals some differences. It also analyzes what crime is the most highly publicized, and focuses on the personality of the perpetrator and the victim of a gender perspective. The theoretical part treat of crime and deviant behavior and discusses their possible causes. It also deals with the central sociological issues, such as social norms, social control and socialization. Also based on the findings of science that deals with crime, criminology, refers to its concept of the classification of the crime and information about the investigation of the crime, take expectation to the issue of statistical data.
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Koubek, Filip ; Lábová, Alena (advisor) ; Vojtěchovská, Martina (referee)
This thesis deals with photographs in the printed media among the elections to the lower chamber of the Czech Parliament during 2Q 2006 and 2Q 2010. The main focus is picture of the politicians and the political parties. In the theoretical part of the thesis we sum up the main aspects of the media ahead of the elections and the publishing of photographs. We observe news factors, agenda setting, framing, spiral of silence, technical aspects of photography or manipulation possibilities. The practical part brings the analysis of the photographs in the home news pages of the in the four most-read broadsheet daily newspapers and another daily newspaper that is published by a political party. The analysis sample comprises all issues of the dailies in the period of five weeks ahead of the elections in the years 2006 and 2010. The data were analyzed by means of the quantitative content analysis. For this analysis we used up to 20 parameters. The quantified data were then analyzed by the SPSS and PASW statistical software. Multilevel analysis was also applied. This analysis gave us a lot of conclusions that helped to answer the following main issues: How much space the printed media devoted to the elections, what was the proportion of each political party, to whom was given importance, what is the difference among...
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Media coverage of men's and women's floorball Extraleague finals before and after the inroduction of the Superfinal
Voltr, Vít ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
The diploma thesis "Media coverage of men's and women's floorball Extraleague finals before and after the introduction of the Superfinal" focuses on the effect of introducing the Superfinal on the media imaging of the finals of the highest floorball competitions. In the introductory part, the thesis focuses on the relation between media and sport, a description of news values, types of news, and also on the description of the history of floorball both in the Czech Republic and in the world. There is also a part about the imaging of the small sports in the media in the thesis. The research itself is devoted to the manner and intensity of reporting on the final series of the highest floorball competitions of men and women. The quantitative part of the research focuses on the amount of media space that the investigated events receive, the typology of news that appear in investigated media, and the identification of other measurable features of the released media content. Qualitative research is focused on the changes in the media coverage of the finals of the highest floorball competitions brought about by the introduction of the Superfinal, especially in terms of the news vallues used by the invesigated media. The thesis evaluates the implementation of the Superfinal from the point of view of media...
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Finnish media landscape - print media
Picková, Barbora ; Cebe, Jan (advisor) ; Aplt, Daniel (referee)
Bachelor's thesis aims to describe the structure of contemporary print media in the Republic of Finland and the way they function. It focuses namely on the periodically issued print, i.e. newspapers and magazines. The introduction part contains a brief outline of historical background of the Finnish media system and thereby delineates the rise and development of print but also of other media in this country. Next the thesis describes the main characteristics of the said system relating it with economical, social and political bases. Third part of the text covers more specifically some of the present- day titles and their position within the Finnish print market. Internet and its influence on print media in Finland are dealt with in the final part of the work, which also in this context attempts to describe a possible future outlook of the Finnish press. The purpose of this thesis is to present a comprehensive summary of the Finnish print media and of their place within the Finnish media landscape.
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Czech-German Declaration in selected Czech and German daily newspapers
Bruner, Štěpán ; Handl, Vladimír (advisor) ; Šafařík, Petr (referee)
In this paper I study point of view of four czech and german newspapers and points of view of people, which they cement and that all in case of Czech-German Declaration. The studied newspapers are Czech Právo and MF Dnes and on the other side German Süddeutsche Zeitung and Frankfurter Allgemeine Zeitung. These will be compared i four time perionds: December 1996 - January 1997, May 1997, first and tenth anniversary of Declaration.
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Phenomenon of disability and its image in the print media
Opočenská, Lenka ; Felcmanová, Lenka (advisor) ; Hájková, Vanda (referee)
TITLE: Phenomenon of disability and its image in the print media AUTHOR: Lenka Opočenská DEPARTMENT: Department of Special Education SUPERVISOR: Mgr. Lenka Felcmanová ABSTRACT: The thesis "The phenomenon of disability and its image in the print media" aims to find out how periodicals framed chosen topic of disabilities in one year. The theoretical part of the thesis deals with the typology of models of disability and the definition of disability from different perspectives. The third chapter provides an overview of how the media shape the attitudes of society. The research section concentrates on how the media has framed newspaper articles and whether terminology changes were reflected in the media. KEYWORDS: Disability, models of disability, attitudes, framing, print media
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Photography in printed media ahead elections (Chamber of Deputies of the Czech Parliament, 2006)
Koubek, Filip ; Trampota, Tomáš (advisor) ; Lábová, Alena (referee)
This thesis called "Printed Media Photographs ahead the Elections (Chamber of Deputies of the Czech Parliament, 2006)" brings an analysis of politicians'picture in the five quality-press newspapers ahead of the elections to the lower chamber of the Czech Parliament. This analysis uses the quantitative content analysis, follows up emergence of issues and draws comparisons among the newspapers and political parties. This thesis sums up the main aspects of the photographs in the printed media ahead of the Elections. There are up to 90 graphs that simply show the outcomes even of the multilevel analysis. Analysed daily newspapers were the following: Hospodářské noviny, Mladá fronta Dnes, Lidové noviny, Právo and Haló noviny. The analysis was done by means of the SPSS statistical software.
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